The March 11th earthquake and tsunami had a traumatic effect on Japan. Issues of life and death, hope and despair, beauty and tragedy became an all too real part of people’s everyday lives. So when Tokyo-based ad agency I&S BBDO was approached by Nishinihon Tenrei to create an unconventional ad for funeral services, it understandably posed several challenges.
Funerals in Japan are traditionally black and white affairs. Breaking these codes are often considered taboo. To bend the tradition without being seen as disrespectful the ad agency came up with a life-size human skeleton made of pressed flowers. Now everyone could see that this funeral home offers something more than just a black and white ceremony. You can see it in even higher resolution here.
Source: Spoon-Tamago
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